{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate modern cinemas.

The biggest shock the cinema world has encountered in 2025? The resurgence of horror as a main player at the UK film market.

As a style, it has impressively exceeded past times with a annual growth of 22% for the British and Irish cinemas: over £83 million this year, versus £68.6 million last year.

“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a box office editor.

The major successes of the year – Weapons (£11.4 million), another hit film (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all stayed in the multiplexes and in the audience's minds.

Although much of the expert analysis focuses on the singular brilliance of renowned filmmakers, their achievements indicate something changing between viewers and the genre.

“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” states a content buying lead.

“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”

But outside of aesthetic quality, the consistent popularity of horror movies this year indicates they are giving audiences something that’s greatly desired: therapeutic relief.

“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a film commentator.

A scene from 28 Years Later, a major horror success this year, featuring Aaron Taylor-Johnson and Alfie Williams.

“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a prominent scholar of classic monster stories.

Against a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits resonate a bit differently with audiences.

“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an star from a popular scary movie.

“This symbolizes the way modern economies can exhaust human spirit.”

Historically, public discord has always impacted scary movies.

Analysts highlight the rise of early cinematic styles after the WWI and the unstable environment of the 1920s Europe, with films such as The Cabinet of Dr Caligari and a pioneering fright film.

This was followed by the 1930s depression and classic monster movies.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a commentator.

“Therefore, it embodies concerns related to foreign influx.”

The Cabinet of Dr Caligari from 1920 reflected social unrest following the first world war.

The specter of border issues influenced the recently released rural fright The Severed Sun.

Its writer-director explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”

“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”

Arguably, the modern period of acclaimed, socially switched-on horror started with a brilliant satire debuted a year after a divisive leadership period.

It ushered in a new wave of visionary directors, including various prominent figures.

“Those years were remarkably vibrant,” recalls a filmmaker whose project about a violent prenatal entity was one of the time's landmark films.

“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”

The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”

An influential satire from 2017 launched modern horror with social commentary.

At the same time, there has been a reconsideration of the genre’s less celebrated output.

Recently, a new cinema opened in the capital, showing obscure movies such as a quirky horror title, a classic adaptation and the 1989 remake of Dr Caligari.

The fresh acclaim of this “rough and rowdy” genre is, according to the theater owner, a direct reaction to the calculated releases pumped out at the box office.

“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.

“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”

Fright flicks continue to upset the establishment.

“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an specialist.

Alongside the re-emergence of the deranged genius archetype – with two adaptations of a literary masterpiece imminent – he predicts we will see fright features in the near future addressing our modern concerns: about tech supremacy in the coming decades and “vampires living in the Trump tower”.

At the same time, “Jesus horror” a forthcoming title – which narrates the tale of Mary and Joseph’s struggles after the messiah's arrival, and stars well-known actors as the holy parents – is planned for launch soon, and will definitely cause a stir through the Christian right in the America.</

Michael Taylor
Michael Taylor

A technology strategist with over a decade of experience in digital innovation and business transformation across European markets.