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Sam Fender gives his £25k prize cash award to grassroots music venues

The artist receiving his trophy in his hometown
The musician won the prestigious award recently in the North East

The star has handed over the complete sum of his £25k honor cash to the Music Venues Trust, which operates to save the UK's small music venues.

He was awarded the prize on mid-October as his third album his work was named the outstanding release of the last 12 months.

Fender has decided to donate the funds to the Music Venues Trust, in recognition of the crucial part small stages had in his early career.

"As an artist couldn't be pursuing this success if it weren't for all the gigs I performed around the area, and beyond, when I was beginning," remarked Sam Fender. "These spaces are legendary, but they are in difficulty."

From early 2023 onward, over 150 of these locations have shut down – about one-sixth of the total UK scene.

Recently, major artists including Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all aided the MVT in its initiatives to support the industry, by applying a small levy to their admission fees, which goes to help independent venues.

Fender also joined in, collecting over £100k on his 2024 arena tour to support numerous local spots across Britain.

These funds helped locations that were dealing with imminent closure due to challenges arising from floods, fire incidents and bereavements, as well as regulatory hurdles, legal disputes and neighbor objections.

Additional spaces received funding support in improving facilities and technical equipment that helped performers and fans.

"The notion that funds from concerts in large arenas supports the smaller venues, where it begins for artists like me, is just common sense," Sam Fender has commented.

Pulp on stage
They are one of the many acts who gave their Mercury Prize funds to non-profits

He is far from the only musician to donate his honor prize money to worthy causes.

In the band received the trophy in the mid-90s for their record Different Class, lead singer Jarvis Cocker declared that the act would contribute their prize money to the non-profit the charity.

During 2002, artist the artist shared her award among multiple charities, such as the NSPCC and a Sickle Cell organization.

"And I donated a thousand pounds to Highgate Newtown, to their gymnastics class, because I practiced gymnastics when I was a child and they lacked updated gear," she told the media.

Previously, the band contributed their winnings to the youth organization that supported their group, as well as other local music groups.

And winners that year the group donated their prize to a multiple sclerosis charity after a close contact was found to have the condition.

"Winning was ample," stated artist Small. "The prize was the bonus but we didn't need the bonus, because we had the honor. So our victory affected another person's life."

In the past week, the MVT announced it had rescued several small stages in that region, by transferring them to community ownership.

The first in Southampton and The Croft in Bristol were bought under the public acquisition scheme, which is funded by Arts Council England and music fans who purchase "stakes" in the buildings.

By

Michael Taylor

A technology strategist with over a decade of experience in digital innovation and business transformation across European markets.

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