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The Power Struggle For CNN Highlights How Broken American Media Has Become.

Late Thursday, amid swirling speculation concerning the Brown University gunman, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.

Although CNN is certainly not a impeccable news source, her statement seemed accurate to many. It is one of the outlets where there exists grounded and largely dependable reporting – especially during fast-moving events like the one taking place in the vicinity of a New Hampshire storage facility.

A Precarious State Amid a Corporate Battle

But the news network, now 45 years old, finds itself in a precarious position as two giant media empires vie for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has been drawn into a high-stakes game of corporate ownership, not as a question of what helps the news-consuming public.

“Here is one more case of the fundamental flaws with roots in decades of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The speculation about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It is often framed as a financial tale with powerful individuals as the protagonists, but there is hardly any discussion of the societal benefit,” Pickard added.

A Further Layer: Political Influence

The CNN scenario is made more complex by Donald Trump’s views about a network he has long portrayed as perhaps his chief “fake news” adversary.

Recall the cries of “CNN sucks!” at the president’s rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now asserts that the network requires new ownership. You can read that as ownership that will shield him from journalistic oversight. That is part of why he seems to favor Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that historic news network.

A Possibility of More Instability

Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s far from a secure position. That setup could position CNN for another sale. It never ends.

If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.

“Either merger would be detrimental to the country, and both should be opposed by regulators,” Wu stated.

The Core Problem and a Potential Solution

No matter the outcome with this particular battle, the bigger problem persists.

“Our current system is a highly anti-democratic system, but we ought not succumb to learned helplessness,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can tackle it.

Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is highly improbable now, but that doesn’t mean it will never happen.

Policies that support independent news organizations, aid local journalism, fund public media, and prohibit the consolidation of media power in a handful of hands are not only possible – they are essential for a healthy democracy.

When it comes to media ownership, bigger isn’t better. And news organizations like CNN must not be tools in the newest corporate chess match.

By

Michael Taylor

A technology strategist with over a decade of experience in digital innovation and business transformation across European markets.

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